About Us
Who We Are?
SANAABEL is not a startup. It’s a national mission — born from the intersection of divine command and digital precision.
We are a team of technologists, humanitarians, and believers — united under one goal: to ensure that not a single pound of Egypt’s 1.4 trillion EGP in annual charity is wasted, and not a single soul of Egypt’s 64 million under the poverty line is forgotten.
Our Vision
A world where technology ensures no act of kindness is ever wasted, and every family in need has dignified access to the support of their community.
Our Mission
To connect every act of generosity to a verified need, creating a transparent and efficient ecosystem for social solidarity in Egypt and beyond.
Our Core Values:
- Transparency: Every donation is traceable.
- Dignity: Every person is treated with respect.
- Impact: Every action is measured.
- Collaboration: We succeed only when we work together.
64m
Egyptians to be
Supported
30m
Citizens to be Lifted
from Poverty
52k
NGOs to be United
The Founder Legacy
Osama Moustafa didn’t start SANAABEL as a tech project — he started it as a national duty.
A 25-year veteran of Egypt’s digital transformation, Osama has:
- Led national reform at the Central Bank of Egypt.
- Built TAWASOL IT into a $40M enterprise with 300+ national projects.
- Advised Dubai Police, FC Barcelona, and 60+ industry associations.
- Scaled ventures across 5 countries — from fintech to AI to e-commerce.
But after digitizing banking, payments, and 1,000+ business— he saw the missing piece:
“We digitized banking, payments, and industry… but left charity analog, fragmented, and broken.”
With 64 million souls under the poverty line, and 1.4 trillion EGP in annual charity lost to duplication and waste — he knew it was time to build the OS for Egypt’s social soul.
“We have the money. We have the hearts. We lack only the platform.”
— Osama Moustafa
SANAABEL isn’t his next startup.
It’s his legacy.
Meet our team
Committed volunteers driving our mission
Osama Moustafa
Visionary C-level executive with 25+ years of international experience transforming government and enterprise organizations across MENA, Europe, and North America.
Ahmed Elbassyouni
Chief Operating Officer, responsible for the day-to-day operations, outlining their experience, education, and strategic contributions to the organization
Mahmoud Elmezayen
Business Development Director, identifying new opportunities, building strategic partnerships, and closing revenue-generating deals
Omar Ibrahim
Expert in artificial intelligence, capable of developing, implementing, and optimizing intelligent systems for complex problem-solving
Join our founding team
Your time and talent are priceless. Whether you're a developer, a marketer, a field organizer, or simply want to help, we have a place for you. Join our community and be the human connection that makes our system work.